Collection

Identity Systems

About

More than a logo—an identity system creates recognition, trust, and cohesion across every touchpoint of your brand.

What It Is

An identity system is the visual language of your brand. It includes the logo, color palette, typography, and supporting elements that make your brand instantly recognizable. We design identity systems that are flexible, scalable, and rooted in strategy—so your brand remains strong whether on a business card, billboard, or website.

Deliverables

Logo suite (primary, secondary, icon marks)
Color palette (primary, secondary, usage rules)
Typography system (headline, body, digital/web fonts)
Visual elements (patterns, iconography, textures)
Brand guidelines (how to apply it all consistently)

Why It Matters

A single logo can’t carry your brand. But a system—a toolkit of well-crafted elements—ensures every design feels like you. It builds trust with your audience, strengthens recognition, and creates a professional presence across every platform.

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Other Collections

Photography

Transform Your Vision Into Reality with Horsfall Design Co.

Brand Strategy

Every great brand begins with clarity. Our brand strategy process uncovers your values, audience, and positioning to create an identity that performs.

Engraving

Experience precision and creativity with our top-notch laser engraving services.

3D Printing

Bring your ideas to life with our advanced and versatile 3D printing services.

Printing

Preserve your memories with our high-quality photo printing services that deliver exceptional detail.

Web Design & Development

We design and build websites that don’t just look good—they work hard to communicate, convert, and grow your business.

Web Design

Create a stunning, responsive website that elevates your online presence with our expert web design services.

Print & Marketing

From business cards to billboards, we design print and advertising that communicates clearly, looks beautiful, and creates impact in the real world.

Photography & Videography

We capture stories through photography and video—visuals that connect emotionally and leave a lasting impression.

Branding

Develop a comprehensive and holistic brand strategy that sets you apart from the competition.

Production & Prototyping

We bridge the gap between idea and reality—bringing designs to life through in-house printing, prototyping, and production services.

clients say

Edward Holmes

Restaurant owner

I have had the pleasure of working with Alex for several years. He always does a spectacular job. He has a great eye for detail and makes sure his photos are always of the highest quality.

Carol Cooley

Architect

I'd been looking for a photographer that was good, reasonably priced, and had a good portfolio for a long time. I found all of that with Alex. He's not only professional, but he's also very easy to work with.

Dieter Kalb

Structural engineer

I am pleased to say that I am really happy with the result and how quickly I got it back. I will certainly be recommending this service to my friends.

Testimonials

Inquiry

We are available to hire

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